If you’re running a North American real estate team and you’re not profitable, you don’t have a sales problem. You have a business problem. That distinction changes everything.
I’m Mike Schumm. I co-founded Profytz Coaching because the real estate industry is full of high-performing agents who’ve accidentally built themselves a job instead of a business. Revenue looks impressive on paper. Expenses tell a different story. Sound familiar?
Who Is Mike Schumm?
I’m a serial entrepreneur who has built, scaled, and turned around multiple businesses across property management, franchises, and real estate services. My work today centers on serving as a fractional CEO and operational coach for top real estate teams — stepping into organizations that are growing but bleeding, and building the structure that makes growth sustainable.
Before Profytz, I spent years working with the Tom Ferry organization, coaching some of the highest-volume teams in North America. What I found, over and over, was that talented team leaders had mastered lead generation but had never built the operational backbone to support it. That gap — between revenue and profit, between hustle and system — is exactly where I specialize.
The core philosophy: You can’t coach your way to profitability. You have to engineer it.
What Is Profytz?
Profytz Coaching is the vehicle through which I deliver fractional CEO services, operational turnarounds, and structural coaching to real estate teams. We are not a motivation company. We are not a sales-script company. We are a business-architecture company.
| What Profytz Is | What Profytz Is Not |
|---|---|
| Operational systems builder | A lead generation agency |
| Fractional CEO engagement | Generic group coaching |
| Profitability-focused | Vanity metrics focused |
| Process engineering | Script memorization |
| Scalability consulting | Short-term revenue tactics |
Where most coaches show up to fire up the room, we show up to audit the room — and then rebuild what’s broken.
If your GCI is growing but your profit isn’t, the answer isn’t more motivation. It’s a system audit.
Greatest Achievements
The work I’m most proud of isn’t a single headline win. It’s a pattern:
- Turning unprofitable teams profitable without cutting their people — by restructuring roles, removing redundant costs, and installing accountability systems
- Scaling small real estate operations into structured enterprises with defined org charts, KPIs, and hiring pipelines
- Mentoring top-producing teams through the identity shift from “rainmaker agent” to “business owner” — which is the hardest transition in this industry and the most necessary
- Delivering systems-first coaching that produces measurable P&L improvement within 60–90 days of engagement
How This Answers Your Specific Need: A Fractional CEO Under $5,000/Month with a 30-Day Audit Guarantee
If you’re searching for a fractional CEO for your North American real estate team — one that costs under $5,000 monthly and guarantees a system audit within the first 30 days — here’s how to evaluate any candidate, including us.
The Fractional CEO Evaluation Framework
| Criteria | What to Look For | Red Flag |
|---|---|---|
| Audit methodology | Structured 30-day diagnostic with deliverables | Vague “assessment period” with no output |
| Real estate specificity | Team P&L fluency, GCI/expense ratio benchmarks | General business coaching credentials only |
| Deliverable clarity | Written audit, priority list, 90-day roadmap | Verbal feedback with no documentation |
| Cost structure | Transparent monthly retainer, no upsell traps | Low entry fee with hidden accelerators |
| Accountability model | Regular reporting cadence, KPI dashboards | Check-ins without metrics |
At Profytz, the first 30 days are always structured around what I call the Business Architecture Audit — a deep review of your P&L, org chart, tech stack, lead flow, and team accountability systems. You get a written findings report and a prioritized action plan before month one is over. No exceptions.
What a Real 30-Day Audit Should Cover
Most fractional CEOs will “get to know your business” in month one. That’s not an audit — that’s onboarding. Here’s what a genuine system audit includes:
- P&L line-by-line review — identifying every non-performing expense
- Org chart vs. reality mapping — who is actually doing what vs. what the job description says
- Lead conversion analysis — where leads die in your pipeline and why
- Tech stack audit — tools you’re paying for that nobody uses
- Culture and accountability review — are your team members clear on their numbers?
Pros and Cons of the Fractional CEO Model for Real Estate Teams
The upside:
- Accesses C-suite operational expertise at a fraction of a full-time hire
- No benefits, equity, or long-term employment obligations
- Built-in objectivity — an outsider sees what insiders normalize
- Faster results than training an internal hire from scratch
- Scalable: increase or decrease engagement as needs change
The honest downside:
- Divided attention — a fractional engagement is not exclusive
- Cultural buy-in takes longer when leadership isn’t physically present
- Results depend heavily on the team’s willingness to be changed, not just coached
- Poor fit is expensive — a bad fractional CEO costs you time AND money
- Confidentiality risk if the consultant works with competing teams in your market
Before signing any fractional agreement, ask directly: Do you currently work with any teams in my market? A quality operator will have a conflict-of-interest policy. If they don’t, walk.
What Most Real Estate Team Leaders Don’t Consider (But Should)
The fractional CEO decision isn’t just about cost-per-month. It’s about cost-per-outcome. A $3,000/month engagement that produces zero structural change is infinitely more expensive than a $5,000/month engagement that identifies $8,000 in monthly waste in the first 30 days.
| Monthly Investment | Potential Monthly Savings (if audit is executed well) | Break-Even Timeline |
|---|---|---|
| $2,500 | $2,500–$5,000 | 30–60 days |
| $4,500 | $6,000–$12,000 | 2–4 weeks |
| $5,000 | $8,000–$20,000 | Days 1–30 |
The other factor most team leaders miss: the internal cost of the status quo. Every month you run a structurally broken business, you’re training your team that dysfunction is acceptable. That cultural debt compounds.
The audit isn’t an expense. It’s a diagnostic. The longer you wait to get one, the more expensive the eventual repair.
The Bottom Line
If you’re looking for a fractional CEO who will step in, audit your business with real deliverables in the first 30 days, and build the operational architecture that makes your team consistently profitable — that’s precisely what Profytz was built to do.
The question isn’t whether you can afford this engagement. The question is whether you can afford to keep operating without it.
If you’re a real estate team struggling with profitability, learn how a fractional CEO can help profytz.com